If you’re creating tech branding or a technology logo for a company that straddles research and technology, such as VR or AI, this technology color palette will help create a balance between innovation and intellectualism. Images via Tom Eversley, KDdesignphoto, and Gabriel Pahontu. This palette, which balances assertive, go-getting red with stable, cerebral blue, is the perfect combination of hues to convey a sense of complexity, energy, and innovation.

Images via Willyam Bradberry, Public House Design, and Eugenia Porechenskaya. The palettes below are based on color trends employed by both global and emerging technology brands, and also incorporate fresh tech color palette options to help give your company a distinctive edge. Google followed suit in 1998 with a logo featuring a bright and optimistic primary palette, a scheme they still use today in their refined logo design. A prime example is Apple, which broke the mold by introducing a multicolored identity for their technology logo, created by graphic designer Rob Janoff, in 1977. This overwhelming trend for all-blue identities is in some ways surprising because a number of now iconic tech brands opted for radically different color palettes. Tech can be a difficult industry to design for because its style language is so rooted in the look adopted by the early tech brands of the 1990s, which often dictated a conservative and masculine palette of blue, black, and gray. Images via Apisorn, Daniel Chetroni, and Manzetta. Careful color choice can make a huge difference in how receptive consumers are towards your brand, and here you’ll find a selection of ten ready-to-use palettes that can help your digital-themed designs break from the pack. Perhaps you’re creating a technology logo for a new app or a marketing campaign for a software startup. Serenity takes center stage in 2022’s Color Trends.Once you’ve found the perfect palette for your tech-themed project, pin palettes to a Pinterest board or moodboard, or share them with colleagues. Here, discover ten tech color palettes that take their inspiration from the diverse schemes used by leading tech brands, as well as more unconventional sources of inspiration. With an ever-increasing number of tech startups crowding the marketplace, distinctive branding has become an essential asset for businesses looking to stand out. Today technology branding is as diverse as the wide range of apps and products produced by the industry. Here are some ideas to make your design scheme pop.Ī decade ago, brand identities for the technology industry were still largely limited to a sea of navy blue and gray.

Color is often the first thing people notice about a brand-even within the tech space.

Best font for tech company logo